• Course Description: This course provides a general overview of the field of marketing, including price, product, place, and promotion of consumer goods.  Marketing strategies, channels of distribution, marketing, retailing, research, products promotion and advertising, and consumer attitudes as they relate to marketing will be studied.  Students will learn that marketing is not just advertising, retailing, or selling; it encompasses a myriad of concepts, techniques, and activities all directed toward distribution of goods and services to chosen consumer segments. (Note: 3 lecture credits)